Corporate strategy assignment for pepsi co. company

Corporate strategy for pepsi co. company - Assignment Example From a strategic perspective, it could be observed that PepsiCo is the global leader in convenient snacks, foods and beverages market. According to Ansoff Matrix, PepsiCo has been using the growth strategy of product development. It has been observed that the company is constantly introducing new products into existing market and this has been the strategy that has helped Pepsi to grow. Some of the popular brands that have been introduced in the existing market i.e. food and beverage includes Mountain Dew, Diet Pepsi, Lays, Doritos, Tropicana, Gatorade and Quaker. The aim of such constant development is to remain ahead of competitors in the market and to enhance the market share by providing the customers with variety of products. In order to create value, the core strategy of PepsiCo is to enhance the product offering in the same market. This has been continuously observed that PepsiCo has introduced several brands in its existing market to create value and to tackle its competition. According to a research conducted, it has been that in emerging markets like India, 25 percent of the sales volume comes from juices and water. Similarly, 60 percent of the volume in North America comes from non-carbonated drinks. The TWOS matrix has focused on providing recommendations for the future strategy of PepsiCo. TWOS matrix is an important tool to formulate strategies (De Wit, & Meyer 2004). In order to do so, the strategies for the company have been analyzed and identified using the strengths and opportunities of the company, using the weaknesses and opportunities, using the strengths and threats of the company and then using the weaknesses and threats of the company. 2) To revamp sales in the market, PepsiCo should focus highly on the changing demands of its customers in the market. Additionally, the company should enhance its products in

Business Policy Assignment Example | Topics and Well Written Essays - 2000 words

Business Policy - Assignment Example KG). Swan Malaysia Sdn Bhd is one of the three production facilities of the Schwan-STABILO Group "that guarantee the best materials and resources, workmanship and experienced staff" (Swan Malaysia Sdn Bhd). It is the goal of this paper to analyze the particular external environment of STABILO Malaysia or the Swan Malaysia Sdn Bhd subsidiary as an aid to better business policy. Effective management and evaluation tools such as the PEST Analysis, The Porter's Five Forces Analysis, the Competitor Analysis and the Market Trend Analysis will all be done in this particular case. The external environment may seem out of company's control as the political, economic, social and technological climate are determined by outside factors, but the responsibility to forecast, adjust and reconcile the company's direction to them is within the company's scope and capability. Political. Malaysia espouses the Parliamentary democracy, with a constitutional monarch, the King of Malaysia as the head of state and the government administration divided among the Executive, Judicial and Legislative branches (Malaysian Administrative Modernisation and Management Planning Unit, 2010). The countr The country's judiciary in Malaysia is said to be not independent as there seems to be "excessive influence of the executive over the judiciary, especially in politically motivated cases" thus foreigners cannot be guaranteed an impartial trial from the country's judiciary (Alibaba.com, 2008). As to tax rates, the coutnry requires to Value Added Tax (VAT), but there is a sales tax which is normally at 5%, except for cigarette which is taxed 25% and wine and beer which is taxed at 20% (Alibaba.com, 2008). For corporation, capital gains tax range from 0% to 28% (Alibaba.com, 2008). Economic. Malaysia is one of the growing economies in Asia. Although it posted a -2.8% growth rate in 2010 its inflation rate was moderate at 0.4% in the same year (IndexMundi, 2010). Malaysia Ringgit is a relatively strong currency, which is currently exhcanged for 3.26 to 1.00 USD compared to Philippines' 45.9 to 1.00 USD (http://www.xe.com, 2010). Malaysia's competitive ranking surged to 10th compared to 18th a year ago "as the country benefited from strong demand from Asia as well as implementation of efficient policies, especially government policies" (Sidhu, 2010). Investment banker attributes the leap from the government's strong commitment to "reshapre the country's competitive landscape" (Sidhu, 2010). The ranking which was based from four main criteria including economic performance, governmen efficiency, business, efficiency and infrastructure is expected to boost the country's private investment (Sidhu, 2010). Social. The country currently houses 28.96 million individuals, with a projected average growth rate of 1.6% per year, a figure which is lower than the previous years and is primarily attributed Malaysians' decision to delay marriage and pursue higher education and career advancement (Malaxi.com, 2010 cited in Department of statistic and economic planning unit). 63.6% of the population is from 15-64 years old, 31.7% aged